Brand Marketing, Marketing

Marketing Strategies vs Marketing Plans

Learn the Difference Between These Key Business Elements It's not uncommon for people to confuse the difference between a marketing strategy and a marketing plan. I've found the easiest way to explain the difference is like this: Marketing Strategy - Your marketing strategy is an explanation of the goals you need to achieve with your… Continue reading Marketing Strategies vs Marketing Plans

Brand Marketing, Strategy & Planning

Personal Branding and What You Need to Know About It

Personal branding used to include nothing more than a simple business card with your name on it, but with the development of social media and an increasingly individualized society, the brand you build around yourself is perhaps the single most important way to stand out in your spheres of influence. If you're beginning to think… Continue reading Personal Branding and What You Need to Know About It