Blogs

Business Development, Public Relations

Stop ‘Selling’ and Start Building Relationships

Sometimes we can all use a friendly reminder to keep us from backsliding into old ways of thinking about selling that lead us down the wrong path with potential clients. You know who they are. You may even have some of their books or tapes. And you know their sales messages too: "Always be closing,"Think… Continue reading Stop ‘Selling’ and Start Building Relationships

Marketing, Strategy & Planning

Understanding the Differences Between B2B & B2C Marketing

There is a difference between marketing to business and marketing to a consumer, believe it or not. Although you are still selling a product to a person, experience shows that the difference between these two types of markets runs deep. When you market to a B2B, you will realize that businesses work hard to streamline… Continue reading Understanding the Differences Between B2B & B2C Marketing

Brand Marketing, Marketing

Marketing Strategies vs Marketing Plans

Learn the Difference Between These Key Business Elements It's not uncommon for people to confuse the difference between a marketing strategy and a marketing plan. I've found the easiest way to explain the difference is like this: Marketing Strategy - Your marketing strategy is an explanation of the goals you need to achieve with your… Continue reading Marketing Strategies vs Marketing Plans

Brand Marketing, Strategy & Planning

Personal Branding and What You Need to Know About It

Personal branding used to include nothing more than a simple business card with your name on it, but with the development of social media and an increasingly individualized society, the brand you build around yourself is perhaps the single most important way to stand out in your spheres of influence. If you're beginning to think… Continue reading Personal Branding and What You Need to Know About It

Consulting, Strategy & Planning

Providing Strategic & Operational Business Consulting Market

We provide strategic and operational business consulting to startups and small businesses. We offer a wide range of services designed to setup and support the¬†growth of your business. Our services include business planning, strategic goal setting and advice, cashflow management, budgeting, project management, business process improvement and talent sourcing. https://www.youtube.com/watch?v=3sV_oD2Sq8I Discover new ways to accelerate… Continue reading Providing Strategic & Operational Business Consulting Market

Professional Service

Business Development

In the limited scholarly work available on the subject, business development is conceptualized as or related to discrete projects, specific modes of growth, and organizational units, activities, and practices. Sorensen integrates these different perspectives with insights from chairmen and managing directors, senior business developers, and venture capitalists from successful high-tech firms worldwide, which is adopted… Continue reading Business Development

Consulting, Strategy & Planning

Key Areas A Marketing Consultants Should Focus On

A marketing consultant works with companies to create and implement marketing strategies. These strategies are centered on the core of the business and what services and products they offer. A consultant helps create a detailed marketing plan, determine the marketing message, and identify the appropriate marketing mix to get the message out. They will then… Continue reading Key Areas A Marketing Consultants Should Focus On

Consulting, Public Relations

What Does It Take to Be a Marketing Consultant?

The career of a marketing consultant is a rewarding and flexible career, but it also comes with its challenges. A marketing consultant can work as an independent, contractor or within a marketing firm. Most marketing consultants are entrepreneurs that have started their own business. Marketing consultants work very close with businesses to help them in… Continue reading What Does It Take to Be a Marketing Consultant?

Marketing, Small Business

Outsource Your Marketing

There are times that a company seeks to outsource their marketing efforts. Often, when a company does this, they seek out marketing consultants. A marketing consultant works with companies to create and implement marketing strategies. A great marketing consultant will be able to not only think creatively but analytically. "Outsourcing to a marketing consultant allows… Continue reading Outsource Your Marketing